Pay per click (PPC) refers to a type of Internet advertising that is used to create more traffic for specific websites. Unlike natural or organic SEO marketing, the PPC model means advertisers pay the publisher whenever a specific ad is clicked on. This is becoming an ever-popular Internet marketing tool for many companies, as it generates traffic and focuses on a specific target market.

PPC is a practice of online advertising where sponsored links are purchased on websites, blogs, or SEO results pages. This allows you to have your website and company logo displayed on various, targeted search engine results whenever someone types in a specific keyword. These ads, which can consist of search ads or display ads are then displayed, which will direct viewers and potential clients to your website. PPC ads are great marketing tools because they are directed at a specific audience, so they don’t come across as ‘spam’ or unrelated.

Infoplay Technologies is an agency that specializes in PPC management. We understand the importance of doing marketing the right way. We will sit down with you and listen to your end advertising goals, which will enable us to manage your campaign to the best of our ability.

Together with state-of-the-art analytics and our strategists’ expertise, we target your specific customer segments at every step of the purchase funnel, providing you with a constant stream of qualified leads. With your business goals in mind, we work closely with Design and SEO to develop strategic campaigns that generate qualified leads to your sales team. In today’s hyper-competitive landscape, it’s vital to have an experienced team of PPC managers passionately working for you and your company.